Yeti coolers almost never go on sale, but Prime Big Deal Days is making an exception.
During Prime Big Deal Days 2026, Amazon cut the price of the limited-edition aquamarine violet Yeti Tundra 45 hard cooler to $243.75, down from its usual $325 list price, a 25 percent discount. The Tundra 45 is a single-piece, rotomolded cooler built to hold 26 standard cans at a 2:1 ice-to-contents ratio. It ships with up to three inches of pressure-injected foam insulation, a freezer-style gasket, rubber T-latches, non-marking feet, and a removable dry-goods basket. Yeti rates it as bear-resistant when locked, and in prior testing it kept ice for at least three days.
Yeti built its reputation, and its premium pricing, by almost never discounting hard coolers the way competitors do. A 25 percent cut on a flagship model is a bigger deal than the usual stack of Prime Day tech markdowns, precisely because this kind of price drop almost never happens outside this one shopping window.
If you have been waiting for a Yeti price to finally make sense, this is about as close as it gets, and do not expect the same deal to resurface before next October.