Xreal's Aura smartglasses will start at $1,279, putting them firmly in premium-gadget territory.
Xreal confirmed the Aura will start at $1,279, with the price likely climbing based on configuration. The smartglasses run on Qualcomm's Snapdragon Reality Elite chip, which handles the on-device processing for augmented-reality overlays without a separate base station. They're built around Google's Android XR platform, Qualcomm's preferred foundation for pairing specialized silicon with wearable displays. No release date or full spec sheet has surfaced yet beyond the chip and starting price.
A four-figure starting price is a bet on early adopters, not mass-market buyers. It also puts Qualcomm's XR-specific silicon front and center as a selling point, rather than a background spec most people never think about.
Whether anyone wants to wear a $1,279 pair of glasses every day, rather than just admire them in a drawer, is the open question Xreal still has to answer.