X is taking its football-only sports hub year-round, starting with baseball.
Gametime launched as a companion feature built around NFL games, surfacing live score updates, highlights, and fan reaction directly in the X app. X is now expanding it beyond football, starting with Major League Baseball. The company says other professional leagues will follow, though it hasn't named which ones or given a timeline. The move turns a single-sport add-on into a broader, ongoing sports product inside the app.
Real-time sports commentary has long been one of X's stickiest habits, dating back to the Twitter era. Making Gametime multi-sport is a bet that X can own live sports chatter across the full calendar, not just a few months of football season, putting it in more direct competition with ESPN's app and the sports communities that thrive on Reddit and Discord.
Whether baseball fans generate the same volume of real-time chatter on X that NFL Sundays do is the open question here.