- Withings announced the BodyFit smart scale, priced at $99 and shipping on June 10.
- The mid‑range BodyFit includes the same multi‑frequency bio‑impedance sensors and four‑antenna scanner found in the premium Body Scan, which retails for $149. It records weight, BMI, body‑fat percentage, water content and visceral‑fat mass, and syncs to the Health Mate app via Wi‑Fi or Bluetooth.
- Offering comparable metrics at roughly half the price could push more consumers into regular health tracking, especially as insurers and wellness programs look for low‑cost data sources. It also narrows the gap between entry‑level and high‑end smart scales, a segment that has been divided by price.
- While the feature set is similar, the BodyFit’s lower‑resolution scan may miss some of the finer segmentations that power users appreciate on the Body Scan.