consumer/ media · gifts

Wired's annual gift guide is here, because of course it is

Another publication is telling you what to buy your mom — this time it's smart rings and LED masks.

Wired published its 2026 Mother's Day gift guide, which is exactly what it sounds like: a list of things you can buy for your mother that involve technology in some way.

The list includes smart rings, "everlasting" flowers, weighted vests, and LED masks. Our editors apparently love these items, or at least were asked to recommend them. The guide is 2,300 words of product suggestions with links to buy.

Gift guides are a tradition in tech journalism, which means they're also a reliable revenue stream. Every publication does them. They serve a real function — people do buy gifts — but they're fundamentally marketing dressed up as editorial. The products listed are rarely rigorously tested. They're often new releases that need visibility. The "our editors love" framing makes it feel personal when it's actually transactional.

If you're looking for a gift, that's your call. But you don't need a publication to tell you what to buy your mom.

TR

The Revision

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