Walmart has set its 2026 holiday sale calendar: two Black Friday events and one Cyber Monday event between November 12 and December 2. It is the same three-sale format the retailer used in 2025, so the news here is the dates, not a new strategy.
According to the company's press release, the schedule looks like this:
- Black Friday Deals Event 1, November 12 to 15: online and in stores from 6 a.m. local time. Walmart+ members get six hours of early access online starting at 12:01 a.m. ET on November 12.
- Black Friday Deals Event 2, November 23 to 29: online only from 12:01 a.m. ET on November 23, then online and in stores from 6 a.m. local time on November 27. Walmart+ members again get six hours of early access.
- Cyber Monday Deals Event, November 30 to December 2: online only, starting at 12:01 a.m. ET.
Walmart said to expect discounts on electronics, toys, fashion, beauty, home goods, gifts and everyday essentials, but gave few specifics. Last year's sales covered TCL TVs, Dyson vacuums, Dreo appliances and LEGO sets. Some early deals are already live, including AirPods 4 at $89 (list $129.99), Beats Studio Pro headphones at $149 (list $299) and an Alienware Aurora 16 gaming laptop at $1,099 (list $1,999.99). Walmart+ is not required for any of it. The annual plan costs $98, and a free 30-day trial is available.
The calendar stretches the season to roughly three weeks, and Walmart is the first major retailer to publish its plans. Best Buy, Target and Amazon have not, though each is expected to run its own version.
There is a wrinkle in the labels. The old split had Black Friday for big-ticket tech and Cyber Monday for cheaper items and smaller online sellers, and that distinction is now close to meaningless because every major retailer discounts on both days. Walmart still runs Cyber Monday as an online-only event, yet its second Black Friday event also opens online-only on November 23. In practice, the names mostly mark where each sale falls on the calendar, not what is in it.