Ulta Beauty has released a batch of discount codes offering up to 50% off select products through May 2026.
The promotions cover a range of categories including makeup, skincare, and what the retailer terms "beauty tech" — a growing segment that includes devices like facial cleansing brushes, LED therapy masks, and smart hair tools. The discounts vary by product type and brand, with some sitewide codes and others targeting specific categories.
This kind of promotion is standard retail practice for the beauty industry, which competes heavily on price and relies on discount periods to drive traffic. Ulta's approach mirrors competitors like Sephora, which also runs regular promotional cycles.
The "beauty tech" label is doing a lot of heavy lifting here. Most of the discounted devices are relatively simple — heated eyelash curlers, jade rollers, and similar gadgets. True tech-forward beauty (AI skin analysis, AR try-on tools, connected devices) makes up a small slice of what's on offer. The promotion is less about cutting-edge technology and more about clearing inventory of higher-margin accessories.
If you're in the market for basic beauty gadgets or replenishing staples, the discounts are genuine. But don't expect to find the sort of beauty technology that actually uses sensors, machine learning, or connected apps — those products rarely go on sale this heavily.