TCL's 65-inch QM64L Series is down to $529.99 at Amazon, its cheapest price on record.
The QM64L normally lists at $799.99, and this $270 cut brings it to a 34% discount Amazon is pushing through its Prime Day event. The set runs Amazon's Fire TV platform, giving it native access to Prime Video, Netflix, Disney+, and free ad-supported services like Tubi and Pluto TV. TCL pitches the picture quality around its Halo Control System — a combination of a high-energy LED microchip, a condensed micro lens, and dynamic light algorithms meant to reduce the blooming effect common in LED backlights — plus a Local Dimming Pro feature that reads ambient room light and adjusts brightness to match.
At $529.99, this lands in a competitive band where you're increasingly getting QLED-adjacent specs without OLED pricing. The Halo Control System is TCL's answer to the halo bleed criticism that has followed LED panels for years, and if it delivers, this price point undercuts comparable sets from Samsung and LG by a meaningful margin. That said, "best-ever price" during a retail event is a phrase that should be taken with some skepticism — prices on mid-range TVs fluctuate enough that "record low" can be a short memory.
For anyone who has been waiting out the TV upgrade cycle, Prime Day deals on mid-range panels tend to reappear around Black Friday at similar or slightly lower prices — so the urgency here is real but not absolute.