[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-switzerland-moves-to-curb-ad-profiling-of-minors":10,"sections":35},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":24,"tags":25,"sources":30,"feedback":34,"feedback_at":22,"cost_usd":34,"total_tokens":34},11590,"switzerland-moves-to-curb-ad-profiling-of-minors","Switzerland Moves to Curb Ad Profiling of Minors","Swiss authorities want to bar advertisers from building targeted profiles of kids' online behavior to sell them ads.","Switzerland wants to stop advertisers from building ad profiles on kids.\n\nThe Swiss government published a proposal on October 14, 2026, to ban profiling-based advertising aimed at minors. The plan would stop companies from using behavioral and personal data to build targeted ad profiles of users under 18. The announcement did not spell out enforcement mechanics, penalties, or a legislative timeline. It's a narrow, specific intervention: not a ban on ads to kids, just a ban on the profiling that makes those ads creepily precise.\n\nThat puts Switzerland alongside the EU, which already restricts profiling-based ads to minors under the Digital Services Act, and California, whose Age-Appropriate Design Code nudges platforms toward privacy-by-default for younger users. The common thread: regulators increasingly treat a kid's inability to meaningfully consent to data tracking as the real problem, not the ads themselves.\n\nSwitzerland isn't breaking new ground here - it's filing in behind Brussels and Sacramento, which suggests this is less a bold policy bet and more a box regulators now feel obligated to check.","[\"privacy\",\"advertising\",\"minors\",\"regulation\"]","2026-10-14T13:20:02.000Z","2026-10-14T13:41:34.434Z","2026-10-14T13:41:39.181Z","published",null,[],"policy",[26,27,28,29],"privacy","advertising","minors","regulation",[31],{"name":32,"url":33},"Hacker News","https:\u002F\u002Fwww.admin.ch\u002Fen\u002Fnewnsb\u002FNMn5s24l8NjQ",0,{"sections":36},[37,42,47,50,55,60,65,70,75,80,85,90,95,100],{"name":38,"slug":39,"count":40,"latest_published_at":41},"AI","ai",7000,"2026-10-14T15:16:04.000Z",{"name":43,"slug":44,"count":45,"latest_published_at":46},"Security","security",983,"2026-10-14T14:23:22.000Z",{"name":48,"slug":24,"count":49,"latest_published_at":18},"Policy",510,{"name":51,"slug":52,"count":53,"latest_published_at":54},"Deals","deals",509,"2026-10-14T14:43:29.000Z",{"name":56,"slug":57,"count":58,"latest_published_at":59},"Hardware","hardware",255,"2026-10-14T10:25:00.000Z",{"name":61,"slug":62,"count":63,"latest_published_at":64},"Consumer Tech","consumer-tech",219,"2026-10-14T14:43:46.000Z",{"name":66,"slug":67,"count":68,"latest_published_at":69},"Science","science",201,"2026-10-13T23:13:31.000Z",{"name":71,"slug":72,"count":73,"latest_published_at":74},"Startups","startups",132,"2026-10-13T21:15:00.000Z",{"name":76,"slug":77,"count":78,"latest_published_at":79},"Software","software",124,"2026-10-14T14:00:10.000Z",{"name":81,"slug":82,"count":83,"latest_published_at":84},"Dev Tools","dev-tools",116,"2026-10-13T16:20:18.000Z",{"name":86,"slug":87,"count":88,"latest_published_at":89},"General","general",78,"2026-10-14T14:55:47.000Z",{"name":91,"slug":92,"count":93,"latest_published_at":94},"Gaming","gaming",72,"2026-10-14T13:55:02.000Z",{"name":96,"slug":97,"count":98,"latest_published_at":99},"Reviews","reviews",37,"2026-10-14T10:00:00.000Z",{"name":101,"slug":102,"count":103,"latest_published_at":104},"How-To","how-to",8,"2026-10-05T09:00:00.000Z"]