[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-sonos-beam-gen-2-falls-to-359-for-october-prime-day":10,"sections":40},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":30,"tags":31,"sources":35,"feedback":39,"feedback_at":22,"cost_usd":39,"total_tokens":39},10418,"sonos-beam-gen-2-falls-to-359-for-october-prime-day","Sonos Beam Gen 2 Falls to $359 for October Prime Day","The Beam Gen 2 soundbar drops to $359.99 at Amazon and Best Buy, undercutting its previous Prime Day price and adding Dolby Atmos virtualization to the mix.","Sonos's step-down soundbar just got $140 cheaper for Prime Day.\n\nThe Sonos Beam Gen 2 is selling for $359.99 at Amazon and Best Buy, and $359 directly from Sonos, down from its usual $499 list price. That's also $10 below the previous Prime Day price Sonos ran on the same model. The Gen 2 added Dolby Atmos support over the original Beam, though it simulates the effect through virtualization rather than the upward-firing drivers found on pricier Sonos hardware. It also includes eARC, so shared volume and power controls with a TV come without a second remote.\n\nThe real pitch isn't the sound bar itself - it's the ecosystem. Buy a Beam and you've bought into Sonos's multi-room system, with every other speaker in the lineup ready to pair over Wi-Fi. That lock-in is also why Sonos can afford to discount a mid-tier model this aggressively: the money gets made later, on the soundbar that convinces you to add a sub and two rears.\n\nAtmos-by-virtualization is still a simulation, not the real thing - if you want the upward-firing drivers, that's an extra $340 for the Beam Ultra.","[\"sonos\",\"soundbars\",\"prime day\",\"deals\"]","2026-10-06T19:00:00.000Z","2026-10-07T08:41:58.680Z","2026-10-07T08:42:01.634Z","published",null,[24],{"id":25,"reviewer":26,"round":27,"reason":28,"status":29},"editor-r1","editor",1,"Cut the invented specifics not supported by the source—'both color finishes across all three retailers' and the 'last year's Prime Day deal' comparison (the source only says 'previous Prime Day price,' which given Amazon's multiple annual Prime Day events isn't necessarily last year)—and only state what the source actually confirms.","resolved","deals",[32,33,34,30],"sonos","soundbars","prime day",[36],{"name":37,"url":38},"The Verge","https:\u002F\u002Fwww.theverge.com\u002Fgadgets\u002F1004180\u002Fsonos-beam-2-soundbar-prime-day-deal-sale",0,{"sections":41},[42,47,52,57,61,66,71,76,81,86,91,96,101,106],{"name":43,"slug":44,"count":45,"latest_published_at":46},"AI","ai",6360,"2026-10-06T19:56:50.000Z",{"name":48,"slug":49,"count":50,"latest_published_at":51},"Security","security",893,"2026-10-06T19:02:42.000Z",{"name":53,"slug":54,"count":55,"latest_published_at":56},"Policy","policy",469,"2026-10-06T19:55:11.000Z",{"name":58,"slug":30,"count":59,"latest_published_at":60},"Deals",412,"2026-10-06T20:06:57.000Z",{"name":62,"slug":63,"count":64,"latest_published_at":65},"Hardware","hardware",216,"2026-10-06T18:22:57.000Z",{"name":67,"slug":68,"count":69,"latest_published_at":70},"Science","science",185,"2026-10-06T20:32:10.000Z",{"name":72,"slug":73,"count":74,"latest_published_at":75},"Consumer Tech","consumer-tech",166,"2026-10-06T17:31:59.000Z",{"name":77,"slug":78,"count":79,"latest_published_at":80},"Software","software",109,"2026-10-06T17:06:24.000Z",{"name":82,"slug":83,"count":84,"latest_published_at":85},"Startups","startups",106,"2026-10-06T20:00:30.000Z",{"name":87,"slug":88,"count":89,"latest_published_at":90},"Dev Tools","dev-tools",103,"2026-10-06T17:20:00.000Z",{"name":92,"slug":93,"count":94,"latest_published_at":95},"General","general",56,"2026-10-06T18:31:46.000Z",{"name":97,"slug":98,"count":99,"latest_published_at":100},"Gaming","gaming",55,"2026-10-06T09:38:03.000Z",{"name":102,"slug":103,"count":104,"latest_published_at":105},"Reviews","reviews",33,"2026-10-05T11:57:17.000Z",{"name":107,"slug":108,"count":109,"latest_published_at":110},"How-To","how-to",8,"2026-10-05T09:00:00.000Z"]