Smart glasses are on sale, and a few of the discounts are deep enough to pay attention to.
Amazon's Prime Day event, running June 23–26, has brought down prices across several categories of smart glasses. The steepest cut goes to the Carrera Smart Glasses with Alexa, down 74% from $389.99 to $99.99 — a reskin of Amazon's 3rd-Gen Echo Frames in Italian eyewear company Carrera's fashion frames. The Rokid Max 2 AR glasses, which use Sony Micro-OLED to project a 215-inch virtual screen and include built-in diopter dials for nearsightedness correction, are $120 off at $309, down from their $429 MSRP. On the audio-only end, OHO Smart Glasses are down to $9.49 from $43.99 — a 78% drop that makes them cheap enough to risk on a run.
The smart glasses market is still waiting for a clear breakout hit, and Prime Day discounts illustrate why: most devices remain niche enough that heavy markdowns are needed to move them. Meta, the category's closest thing to a market leader with its Ray-Ban collaboration, is not discounting — which says something about relative demand.
For the display-style category specifically, the Rokid Max 2 and the XREAL One Pro ($100 off at $549) represent the credible end of the spectrum. Everything else — and there are hundreds of no-name "AI camera glasses" on Amazon — is mostly warmed-over phone-tethered hardware with 8MP sensors and questionable build quality. The deals are real; the category is still finding its footing.