Shopify just made its entire catalog fair game for AI agents that aren't named Muse.
The company announced Tuesday that shoppers can now connect any AI agent, not just Meta's Muse, to buy directly from Shopify's catalog of more than a billion listings, spanning items both on and off Shopify storefronts. Customers set this up by connecting their agent through a new configuration step, rather than waiting for Shopify to strike a bespoke deal. That's a shift from September, when the only sanctioned agent was Meta's Muse, built through a direct partnership. Now the door is open to whichever agent a shopper wants to use.
Agentic commerce has mostly meant a handful of walled gardens: one retailer, one approved bot, one partnership announcement at a time. Opening the catalog to any agent turns Shopify into infrastructure other companies' AI assistants can plug into, rather than a single showcase partner's showroom. That's a bigger bet than the Meta tie-in alone: Shopify is positioning its catalog as the default inventory layer for AI shopping, no matter whose agent is doing the browsing.
Whether that actually sells more sneakers, or just gives AI agents more ways to fill carts nobody asked for, is the part Shopify's announcement conveniently skips.