Samsung's The Frame TV is the cheapest it's ever been, discounted by up to $600 for Prime Day.
Amazon cut the 55-inch Samsung Frame LS03F QLED 4K TV to $697.99, down from $1,097.99, and dropped the 65-inch version to $897.99, down from $1,497.99. Both prices mark all-time lows for either model. The Frame pairs a 4K QLED panel with a matte, anti-glare screen and swappable bezels meant to make the TV look like framed art when it's off. It's been a recurring pick in TV buying guides for years, particularly for rooms with heavy direct sunlight where a standard glossy panel would wash out.
The Frame rarely sees discounts this deep, since Samsung prices its lifestyle TV line at a premium over standard QLED sets with comparable panels. A $600 cut on the 65-inch brings a design-focused TV close to what a mid-tier standard television costs, underscoring a point reviewers have made for years: the premium here is mostly about aesthetics, not picture quality beyond typical QLED performance.
As with any Prime Day price, this one is temporary and tied to stock, so the usual rule applies: decide now, not after it climbs back toward $1,500.