[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-reddit-search-usage-jumps-30-as-platform-evolves":10,"sections":35},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":24,"tags":25,"sources":30,"feedback":34,"feedback_at":22,"cost_usd":34,"total_tokens":34},73,"reddit-search-usage-jumps-30-as-platform-evolves","Reddit search usage jumps 30% as platform evolves","Weekly search users are up 30% year-on-year, Reddit's CEO said Thursday, marking a shift in how people use the platform.","Reddit's search function is finally getting used. CEO Steve Huffman said Thursday that the number of people using search each week jumped 30% compared to last year. The company has been rebuilding its search infrastructure since 2022.\n\nThis marks a notable shift for a platform where most engagement traditionally came from the front page and individual subreddit browsing. If people are searching more, they're treating Reddit more like a knowledge base than a social feed. That changes what Reddit is — and what advertisers can reasonably expect from it.\n\nWhether this reflects a permanent change in user behavior or a temporary spike from AI-driven curiosity about the site remains to be seen.","[\"reddit\",\"search\",\"social media\",\"advertising\"]","2026-05-01T12:00:11.000Z","2026-05-03T11:48:59.199Z","2026-06-17T23:00:42.094Z","published",null,[],"software",[26,27,28,29],"reddit","search","social media","advertising",[31],{"name":32,"url":33},"TechCrunch","https:\u002F\u002Ftechcrunch.com\u002F2026\u002F05\u002F01\u002Fpeople-are-finally-using-reddits-search\u002F",0,{"sections":36},[37,42,47,52,57,62,67,71,76,81,86,90,95,100],{"name":38,"slug":39,"count":40,"latest_published_at":41},"AI","ai",2590,"2026-07-16T04:00:00.000Z",{"name":43,"slug":44,"count":45,"latest_published_at":46},"Security","security",294,"2026-07-15T19:59:48.000Z",{"name":48,"slug":49,"count":50,"latest_published_at":51},"Deals","deals",179,"2026-06-29T20:02:07.000Z",{"name":53,"slug":54,"count":55,"latest_published_at":56},"Policy","policy",158,"2026-07-16T00:02:48.000Z",{"name":58,"slug":59,"count":60,"latest_published_at":61},"Hardware","hardware",122,"2026-07-14T19:46:26.000Z",{"name":63,"slug":64,"count":65,"latest_published_at":66},"Consumer Tech","consumer-tech",93,"2026-07-13T13:20:48.000Z",{"name":68,"slug":24,"count":69,"latest_published_at":70},"Software",70,"2026-07-13T19:52:25.000Z",{"name":72,"slug":73,"count":74,"latest_published_at":75},"Science","science",66,"2026-07-10T10:29:37.000Z",{"name":77,"slug":78,"count":79,"latest_published_at":80},"Dev Tools","dev-tools",59,"2026-07-07T04:00:00.000Z",{"name":82,"slug":83,"count":84,"latest_published_at":85},"Gaming","gaming",41,"2026-07-09T04:00:00.000Z",{"name":87,"slug":88,"count":84,"latest_published_at":89},"Startups","startups","2026-06-29T20:55:50.000Z",{"name":91,"slug":92,"count":93,"latest_published_at":94},"General","general",29,"2026-07-10T22:28:58.000Z",{"name":96,"slug":97,"count":98,"latest_published_at":99},"Reviews","reviews",20,"2026-06-24T12:00:01.000Z",{"name":101,"slug":102,"count":103,"latest_published_at":104},"How-To","how-to",6,"2026-06-16T09:00:00.000Z"]