Reddit says it will earn no affiliate revenue from Reddit Reviews, the product pages it builds with AI from user comments, and it has laid out how it plans to keep fake reviews out.
A company spokesperson said Reddit does not receive a cut of purchases made through the buy it now button on product pages, and called the feature an "organic experience". The pages draw on comments that often include images, prices and purchase links. Reddit Reviews is rolling out to US iOS users and covers about 10,000 products, with more products and locations planned through 2027.
On fakes, Reddit described safeguards in two tiers. Platform-wide, it relies on moderators, its safety team, user downvotes and improved automated tools. For Reviews specifically, it uses large language models (the software behind chatbots) trained to spot comments that describe personal experience with a product. Excluding speculation and second-hand claims is also a judgment about the comment itself. Two other rules look at the author instead: limits on repeat contributions from the same account, and the exclusion of brand-owned accounts.
That split matters because each half has a blind spot. A content filter can be satisfied by anyone who writes a convincing first-person story, and a paid poster can do that. The author rules raise the cost of flooding a page from one account, but they push the work toward many accounts. The brand-owned exclusion only reaches accounts that can be identified as brand-owned, and Reddit's list does not say how it makes that call.
The lack of an affiliate cut removes one obvious motive for Reddit itself, though the company's statement covers the purchase button only. Its list also leaves out purchase verification, the check retail sites use to label a reviewer as a confirmed buyer. Reddit is betting that comment history and moderation can stand in for it.