Amazon's October Prime Day sale ended last night, taking its deepest Pokemon discounts with it.
During the two-day event, Amazon cut prices across Pokemon TCG products, Lego sets, and Nintendo Switch 2 games, and a handful of listings were still showing discounted prices as of this morning. The 30th Celebration Elite Trainer Box stayed at $159.99 through an invite-only lottery listing, while a third-party seller offered the same box outright for $177.23. A Lego Pokemon Eevee set hit $47.99, matching its all-time low, and Pokemon Legends: Z-A for Switch 2 dropped to $39.88. Dozens of smaller TCG bundles, tins, and boxes saw cuts ranging from about $1 to $54.
None of this moved because Pokemon is scarce. It moved because retailers lean on recognizable franchises to pull shoppers into a sale event, then let the discount do the marketing. The lottery system on the Elite Trainer Box is also a tell: when a retailer has to ration access to a sale price, that is a supply problem dressed up as a deal.
Whether any of these prices survive past Prime Day is unclear, and Amazon has a habit of letting sale pricing linger on stray listings for a day or two after an event technically ends, so a price check before buying is still worth the thirty seconds it takes.