Apple, Google, and Samsung are all cutting prices on their newest smartwatches during Prime Day 2026, which runs June 23-26.
Apple's discounts are the deepest in percentage terms: the Watch Series 11 drops from $399 to $279, the SE 3 falls from $249 to $199, and the Ultra 3 shaves $100 off to land at $649.99. Google's Pixel Watch 4 ranges from $289.99 (41mm Wi-Fi) to $399.99 (45mm LTE), down from a $349.99-$499.99 regular spread. Samsung's Galaxy Watch 8 pricing is more fragmented: the 44mm Bluetooth model goes for $227.49 (from $379.99), the 44mm LTE for $309.99 (from $429.99), the 40mm Bluetooth for $229.99 (from $349.99), and the 40mm LTE for $265.99 (from $399.99). The Watch 8 Classic lands at $380, down from $499.99. One caveat worth flagging: Amazon is currently mixing used Samsung units into its listings, so check the seller details before clicking buy.
What makes this sale cycle unusual is that the discounts land on current models, not last year's inventory dressed up as a deal. For buyers sitting on the fence, the price gaps between Apple, Google, and Samsung narrow considerably here, which makes ecosystem fit a stronger deciding factor than price. A Pixel Watch pairs tightly with Pixel phones; Samsung's health and fitness software is a meaningful differentiator for Galaxy users.
Walmart, Best Buy, and Target are all running competing sales through June 28, so Prime membership is not a hard requirement — worth remembering before handing Amazon another annual fee.