Walmart has cut the Pokémon TCG 30th Celebration Sylveon ex Box to $59.95, down $20 from its $79.95 list price, as of October 23.
That is a 25% discount. It also undercuts the $94.75 Amazon price from an earlier October Prime Day deal, which the deal writeup had covered, by $34.80. Walmart's listing is sold by a third-party seller, Realgooddeal, but fulfilled by Walmart.
The box holds four booster packs from the anniversary expansion, one playable foil Sylveon ex promo card, and an oversize foil version meant for display.
The more useful number is not the $20 saved. List price is where the box started, and the secondary market has long since moved elsewhere. TCGplayer, a trading card marketplace, lists the box from about $59 with shipping, and its estimated market price is $58.29. Walmart's $59.95 is $1.66 above that estimate. It is the lowest price at a traditional retailer, but the market does not rank it first overall. The discount mostly shows how far list price sat above what buyers were paying.
The appeal of a box like this is the chase cards, the rare pulls collectors hunt for. Singles from the set give a sense of the spread: the RGB Rare Mew sells for $3,700 or more on TCGplayer, the SIR Mew ex for $85 or more, and the Gengar ex for $70 or more. Four packs will not often reach the top of that range, so the $59.95 mostly buys the promo cards and a few lottery tickets.
The deal also answers a smaller question. Collectors still waiting on an invite to buy a 30th Celebration Elite Trainer Box at under market price can spend about the same on this one without waiting.