[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-plex-adds-fandango-ticket-links-to-movie-pages-in-the-us":10,"sections":41},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":30,"tags":31,"sources":36,"feedback":40,"feedback_at":22,"cost_usd":40,"total_tokens":40},11712,"plex-adds-fandango-ticket-links-to-movie-pages-in-the-us","Plex Adds Fandango Ticket Links to Movie Pages in the US","Plex's Fandango deal turns its title pages into a measurable ticket-sales channel for studios, a step beyond its media server roots.","Plex users in the US now see a Fandango button on title pages for movies currently in theaters, and clicking it leads to showtimes and ticket purchases.\n\nFandango, which has sold movie tickets since 2000, says it covers 31,000 theater screens in the US. The deal also runs attribution through Kochava, an attribution vendor, meaning a company that tracks which marketing leads to a sale. That gives studios and advertisers a view of how campaigns and audience engagement translate into ticket sales. In return, Fandango gets data from Plex's streaming service, including \"ratings and cross-platform viewing,\" to gain \"insight into audience intent,\" according to the announcement. Plex claims its users \"make more than 100 million streaming decisions each month.\"\n\nThe move fits a pattern. Plex made its name letting people stream movies they own, and the company is now trying to earn money from content discovery rather than from its media server software alone. The announcement does not say what Plex collects from each ticket sold.\n\nThe logic is easy to follow. A stream is hard to tie to a specific ad, while a ticket purchase is a clean, countable outcome. Studios have long wanted proof that marketing fills seats, and a button placed where someone is already reading about a film, paired with attribution, offers that proof.\n\nThe open question is scale. The button appears only for movies still in theaters, so the useful number is not Plex's 100 million monthly decisions but how many of them involve a film someone could see this weekend.","[\"plex\",\"fandango\",\"streaming\",\"advertising\"]","2026-10-15T21:22:15.000Z","2026-10-18T01:04:32.184Z","2026-10-18T01:04:34.608Z","published",null,[24],{"id":25,"reviewer":26,"round":27,"reason":28,"status":29},"editor-r1","editor",1,"Remove or source the 'As of October 15' date, since the source only says 'starting today' and gives no date, and also briefly identify Kochava (an attribution vendor) rather than just naming it.","resolved","consumer-tech",[32,33,34,35],"plex","fandango","streaming","advertising",[37],{"name":38,"url":39},"Ars Technica","https:\u002F\u002Farstechnica.com\u002Fgadgets\u002F2026\u002F10\u002Fplex-now-helps-sell-movie-theater-tickets\u002F",0,{"sections":42},[43,48,53,58,63,68,72,77,82,87,92,97,102,107],{"name":44,"slug":45,"count":46,"latest_published_at":47},"AI","ai",7038,"2026-10-17T19:58:31.000Z",{"name":49,"slug":50,"count":51,"latest_published_at":52},"Security","security",1001,"2026-10-17T22:20:00.000Z",{"name":54,"slug":55,"count":56,"latest_published_at":57},"Policy","policy",538,"2026-10-17T19:38:12.000Z",{"name":59,"slug":60,"count":61,"latest_published_at":62},"Deals","deals",521,"2026-10-17T07:00:00.000Z",{"name":64,"slug":65,"count":66,"latest_published_at":67},"Hardware","hardware",260,"2026-10-17T19:55:36.000Z",{"name":69,"slug":30,"count":70,"latest_published_at":71},"Consumer Tech",235,"2026-10-16T23:36:26.000Z",{"name":73,"slug":74,"count":75,"latest_published_at":76},"Science","science",202,"2026-10-16T11:00:53.000Z",{"name":78,"slug":79,"count":80,"latest_published_at":81},"Startups","startups",133,"2026-10-14T19:51:34.000Z",{"name":83,"slug":84,"count":85,"latest_published_at":86},"Software","software",128,"2026-10-14T22:23:48.000Z",{"name":88,"slug":89,"count":90,"latest_published_at":91},"Dev Tools","dev-tools",116,"2026-10-13T16:20:18.000Z",{"name":93,"slug":94,"count":95,"latest_published_at":96},"General","general",81,"2026-10-16T16:06:38.000Z",{"name":98,"slug":99,"count":100,"latest_published_at":101},"Gaming","gaming",77,"2026-10-17T16:59:39.000Z",{"name":103,"slug":104,"count":105,"latest_published_at":106},"Reviews","reviews",37,"2026-10-14T10:00:00.000Z",{"name":108,"slug":109,"count":110,"latest_published_at":111},"How-To","how-to",8,"2026-10-05T09:00:00.000Z"]