One iPhone Duo showed a personalized 'Hello Aaron' when its owner first turned it on, according to a contributor at the outlet that reported it.
Aaron Perris had an in-store pickup reservation for the phone at Apple Fifth Avenue in New York. When he powered the device on, it greeted him by his first name. The outlet framed this as expected behavior for phones bought from an Apple Store in the United States, and called it a small touch that shows Apple's attention to detail. That last part is the outlet's opinion, not a measured result.
The evidence is one unit, one store, one buyer. The sighting does not say how the name reaches the phone. A reservation tied to a customer account is the obvious candidate, but that is a guess, and nothing here shows the greeting appears on every Apple Store purchase.
It matters mostly as a signal about the pickup process. If the phone is prepared for a named customer before the box changes hands, the reservation does more than hold a unit on a shelf. The cost to Apple is close to nothing, and the effect on the buyer is a moment of recognition at the start of a first-day experience that otherwise looks the same for everyone.
A second report from a different pickup would show whether this is routine or a one-off.