Amazon's October Prime Day earbuds sale is live, and most of the "deals" are discounts you've already seen before.
Amazon's two-day October Prime Big Deal Days sale started Oct. 6. Apple's AirPods 4 are down to $79 (saving $50.99), and the ANC-equipped AirPods Pro 3 are $179 (saving $70). Bose's QuietComfort Earbuds are $149, a $30 cut. The two prices actually worth noting belong to smaller players: Shokz's OpenDots One open-ear buds are $139.95, and Anker's Soundcore Sleep A30 Special sleep earbuds are $168.99 - both the lowest either has ever sold for on Amazon.
That distinction matters because a "Prime Day price" and a genuinely good price aren't the same thing. AirPods and Bose discounts like these show up regularly outside of sale events, so there's no evidence they're anything more than routine markdowns with a countdown clock attached. The Shokz and Anker prices are different - they're documented record lows, meaning a future sale probably won't beat them.
If a discount isn't backed by real price history, it's not a deal. It's marketing with a timer on it.