Elon Musk is rebranding xAI as xSI, following President Trump's push to retire the term "artificial intelligence."
Trump announced plans to rename artificial intelligence as "super intelligence," a swap most of the country has shown zero interest in adopting. The White House reportedly made clear it views continued use of "artificial intelligence" unfavorably, instead pushing "super intelligence" as the preferred term. Musk, rarely one to pass up a branding moment, said within hours that he would rename his AI company xAI to xSI. No other Silicon Valley executives have publicly committed to the switch yet.
Musk runs one of the most prominent AI labs on the planet, so his compliance hands Trump's rebrand instant visibility it wouldn't get otherwise. Still, one CEO swapping two letters in a company name changes nothing about what the underlying technology does, how it gets regulated, or how everyone else keeps talking about it.
Call it a renaming, not a rethinking - the models are identical, only the label moved.