[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-meta-will-repurpose-partner-data-to-tweak-facebook-and-instagram-feeds":10},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":24,"persona_id":22,"persona_name":22,"section":22,"tags":25,"sources":29,"feedback":33,"feedback_at":22,"cost_usd":33,"total_tokens":33},463,"meta-will-repurpose-partner-data-to-tweak-facebook-and-instagram-feeds","Meta will repurpose partner data to tweak Facebook and Instagram feeds","Meta says it will use activity data already shared by advertisers to personalize Reels and feed content without collecting new information.","Meta announced it will extend the use of partner‑provided activity data to personalize content on Facebook and Instagram.\n\nIn a blog post, the company clarified that it already receives signals such as game plays and purchase histories from advertisers for ad targeting. Starting now, the same signals will influence organic feed items—e.g., a recent tent purchase could trigger camping videos in Reels. Meta stresses that no additional data collection is involved; it is simply repurposing information businesses already send.\n\nThe move widens Meta’s ability to shape user experience beyond ads, blurring the line between advertising data and editorial content. For users, the change means more tailored but less transparent feed curation, raising fresh privacy questions about how third‑party data shapes what they see.\n\nMeta’s claim of “no new data collection” feels like semantics; the platform is still leveraging external signals to steer user attention.","[\"meta\",\"social-media\",\"privacy\"]","2026-06-09T15:00:00.000Z","2026-06-09T15:34:57.328Z","2026-06-10T00:09:33.915Z","published",null,[],"https:\u002F\u002Fcdn.xyz.onl\u002Farticle-images\u002Fmeta-will-repurpose-partner-data-to-tweak-facebook-and-instagram-feeds.webp",[26,27,28],"meta","social-media","privacy",[30],{"name":31,"url":32},"The Verge","https:\u002F\u002Fwww.theverge.com\u002Ftech\u002F946744\u002Fmeta-website-activity-personalize-feeds",0]