Meta ran a paid ad for an app that generates AI nude images, and the ad itself featured a pornographic deepfake of a prominent US politician.
The app markets itself as a 'nudify' tool, using AI to strip clothing from ordinary photos and generate fake nude images without the subject's consent. The ad, which ran on Meta's platforms, included a pornographic video with a deepfake closely resembling a well-known US politician. According to WIRED, Apple removed the app from the App Store only after WIRED contacted the company with questions about the ad. Meta has not explained how the ad made it through its own approval process.
This wasn't a stray post that slipped past moderators; it was a paid ad, meaning it went through Meta's ad-review system before reaching users. That a non-consensual, sexually explicit deepfake of a public figure cleared that process raises real doubts about how closely platforms actually vet ads for AI apps, as opposed to how closely their policies say they do.
Apple pulled the app only after WIRED came asking, not because its own App Store review caught it first.