Amazon has cut the Lego Icons Poinsettia set (10370) to $28, down from $49.99. That is $21.99 off, or 44%. Walmart also carries the set.
The listing calls $28 a new all-time low for the set. That is a price-tracking claim we have not checked independently, but the discount itself is plain arithmetic from the two prices.
The set has 608 pieces and is designed for adults. The finished model is a poinsettia with posable green leaves, five clusters of red leaves and small yellow centers. It is a display piece, not a playset, and it will not need watering.
The per-piece math is the clearest way to see the change. At $49.99, the set costs about 8.2 cents a piece. At $28, it costs about 4.6 cents. Piece count is a rough yardstick, since element size and design complexity vary from set to set. Within one set, though, it shows how much the price moved.
The pitch here is also a little different from most Lego deals. This one is sold as seasonal decor, the kind of thing you build over a holiday movie and then set on a table or shelf. Because it is plastic, it can be stored and brought back out next December, which a real poinsettia cannot do.
That leaves one question the discount does not answer: whether you want a build of a few hundred pieces that mostly sits on a shelf. If you do, $28 is a lower entry point than the set has had before. If you do not, 44% off still buys something you do not want.