[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-laptop-shipments-drop-20-as-ram-prices-squeeze-buyers":10,"sections":35},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":24,"tags":25,"sources":30,"feedback":34,"feedback_at":22,"cost_usd":34,"total_tokens":34},11388,"laptop-shipments-drop-20-as-ram-prices-squeeze-buyers","Laptop Shipments Drop 20% as RAM Prices Squeeze Buyers","PC shipments fell 20% in Q3 as memory and chip costs rise, and analysts warn 2027 could bring even steeper drops and higher prices.","PC shipments cratered 20% last quarter, and analysts say the RAM crunch is only getting started.\n\nIDC's Q3 2026 report puts global PC shipments at 62.7 million units, down from 78.5 million units a year earlier - a 20.1% drop. TrendForce points to the same culprits: rising RAM, SSD and CPU costs squeezing both consumers and laptop makers. In a typical $900 notebook, those three components now eat up 68% of the bill of materials. TrendForce expects notebook shipments to slip again in 2027, by a low single digit percentage if component costs hold steady, or by high single digits if manufacturers keep passing costs on to buyers.\n\nThis isn't really a demand problem, it's a buying-habits problem colliding with a cost problem. Shoppers who feared price hikes already bought earlier in 2026, which hollowed out Q3 sales and makes the drop look sharper than the underlying trend. Manufacturers are also burning through components bought before prices rose, meaning the real squeeze on margins, and on spec sheets, is still ahead.\n\nIDC thinks retailers nervous about sitting on unsold inventory might offer real discounts around Black Friday. Just don't expect anything close to last year's prices.","[\"pc-shipments\",\"ram-prices\",\"laptops\",\"hardware-pricing\"]","2026-10-12T13:24:45.000Z","2026-10-12T14:39:04.568Z","2026-10-12T14:39:09.190Z","published",null,[],"hardware",[26,27,28,29],"pc-shipments","ram-prices","laptops","hardware-pricing",[31],{"name":32,"url":33},"TechRadar","https:\u002F\u002Fwww.techradar.com\u002Fcomputing\u002Flaptops\u002Fshould-you-buy-a-laptop-now-that-could-be-the-smart-move-as-analyst-firms-predict-more-price-hikes-are-imminent-despite-pc-sales-falling-off-a-cliff",0,{"sections":36},[37,42,47,52,57,60,65,70,75,80,85,90,95,100],{"name":38,"slug":39,"count":40,"latest_published_at":41},"AI","ai",6967,"2026-10-12T15:20:00.000Z",{"name":43,"slug":44,"count":45,"latest_published_at":46},"Security","security",954,"2026-10-12T14:20:37.000Z",{"name":48,"slug":49,"count":50,"latest_published_at":51},"Policy","policy",496,"2026-10-11T20:06:43.000Z",{"name":53,"slug":54,"count":55,"latest_published_at":56},"Deals","deals",492,"2026-10-12T14:55:53.000Z",{"name":58,"slug":24,"count":59,"latest_published_at":18},"Hardware",237,{"name":61,"slug":62,"count":63,"latest_published_at":64},"Science","science",196,"2026-10-11T15:34:40.000Z",{"name":66,"slug":67,"count":68,"latest_published_at":69},"Consumer Tech","consumer-tech",192,"2026-10-12T14:07:13.000Z",{"name":71,"slug":72,"count":73,"latest_published_at":74},"Startups","startups",121,"2026-10-12T13:22:34.000Z",{"name":76,"slug":77,"count":78,"latest_published_at":79},"Software","software",115,"2026-10-11T07:34:45.000Z",{"name":81,"slug":82,"count":83,"latest_published_at":84},"Dev Tools","dev-tools",111,"2026-10-12T11:22:24.000Z",{"name":86,"slug":87,"count":88,"latest_published_at":89},"General","general",71,"2026-10-12T16:10:40.000Z",{"name":91,"slug":92,"count":93,"latest_published_at":94},"Gaming","gaming",59,"2026-10-09T11:43:43.000Z",{"name":96,"slug":97,"count":98,"latest_published_at":99},"Reviews","reviews",35,"2026-10-12T14:00:00.000Z",{"name":101,"slug":102,"count":103,"latest_published_at":104},"How-To","how-to",8,"2026-10-05T09:00:00.000Z"]