- KPMG removed a report titled Redefining excellence in the age of agentic AI after several organisations pushed back. UBS, the UK National Health Service, Swiss Federal Railways and Transport for London told the Financial Times the paper’s descriptions of their AI projects were false or misleading.
- The report had been promoted as a benchmark for how large institutions could harness autonomous AI. When the named entities publicly denied the assertions, KPMG said it was withdrawing the document to avoid further confusion.
- The episode highlights how quickly consultancy firms can overstate client capabilities to create headline‑worthy insights. It also reminds readers that AI‑related claims still need independent verification, especially when they serve as marketing fodder.
- In a sector already rife with hype, a pulled report is a modest reminder that not every bold claim survives scrutinity.