Amazon's Kindle Kids e-reader just hit $122.99, down from $179.99 - its lowest price ever.
The 16GB Kindle Kids is 32% off for October Prime Day, a $57 discount. It ships with a protective case in several colors, an ad-free lock screen, and a two-year replacement warranty for drops and spills. The six-inch, 300-ppi display hits 94 nits of brightness and is built to look like paper, not a backlit screen. It also includes a free six-month trial of Amazon Kids+, which renews at $5.99 a month plus tax unless canceled.
This deal stands out because Kindle discounts have been thin on the ground lately. Amazon raised Kindle prices earlier this year, and reporting on this Prime Day event notes that regular Kindles largely aren't getting discounts this round, with markdowns instead going to other e-reader brands. A nearly $60 cut on a device aimed at kids is the exception, not the trend.
At nine ounces and 16GB, it's built for small hands and backpacks, not binge-watching - there's no app store or games to pull a kid's attention away from a book. Parents who want more horsepower can step up to the Kindle Paperwhite Kids, also discounted 26% right now, for a bigger screen and longer battery life. But if the goal is a distraction-free reading device and not another tablet, this is the cheaper, more focused bet.