The Kindle Colorsoft just dropped to $189.99 at Amazon for Prime Day, though the discount is smaller than the listing wants you to believe.
Amazon's color e-reader is listed at $189.99, which the retailer calls a $100 discount, or 34% off, from a $289.99 list price. But price tracker camelcamelcamel found that Amazon raised the Colorsoft's list price to $289.99 only in the past few weeks, a common move ahead of sales events. That makes the real-world discount closer to $60, not $100. The device itself still has the color screen for book covers and highlighting, an adjustable front light with warmer amber tones, up to eight weeks of battery life on one USB-C charge, and a waterproof design.
The 34% off sticker is a reminder that sale season math is marketing, not arithmetic. Camelcamelcamel's price history shows the 'discount' partly reflects a price hike timed right before Prime Day, not a genuine markdown. That's a pattern worth watching across every Prime Day deal, not just this one.
Even at the real $60 off, $189.99 for a waterproof color e-reader with two-month battery life is a solid price - just read the fine print on the 'savings' before you click buy.