[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-judge-rejects-doj-push-to-break-up-google-ad-tech":10,"sections":34},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":24,"tags":25,"sources":29,"feedback":33,"feedback_at":22,"cost_usd":33,"total_tokens":33},6005,"judge-rejects-doj-push-to-break-up-google-ad-tech","Judge Rejects DOJ Push to Break Up Google Ad Tech","A federal judge chose behavioral rules over a forced sale, leaving Google's ad tech empire intact but under new restrictions on self-preferencing.","A federal judge just spared Google from an ad tech breakup.\n\nUS District Judge Leonie Brinkema rejected the Justice Department's demand that Google sell off parts of its advertising technology business. She said she'll adopt most of the behavioral remedies proposed by both sides, with some modifications, to address the illegal ad-market monopolization the court already found. The exact terms aren't public yet - the parties still have to meet to hash out any further revisions and scrub the ruling for confidential information before release. Early reporting points to limits on Google using self-preferencing tactics in its ad auctions, among other changes.\n\nThis echoes what happened in Google's search antitrust case, where a judge also found illegal monopolization and then stopped short of ordering a breakup. Two rulings in, the pattern is clear: courts are willing to call Google's conduct illegal but reluctant to force it to give up any part of its business. For ad tech rivals and publishers who wanted a structural fix, that is a real letdown - behavioral rules only work if someone actually enforces them.\n\nGoogle has a long track record of treating \"restrictions\" as an opening negotiation, not a final answer.","[\"google\",\"antitrust\",\"ad-tech\",\"policy\"]","2026-09-02T15:42:17.000Z","2026-09-02T16:56:28.734Z","2026-09-02T16:56:40.643Z","published",null,[],"policy",[26,27,28,24],"google","antitrust","ad-tech",[30],{"name":31,"url":32},"The Verge","https:\u002F\u002Fwww.theverge.com\u002Fpolicy\u002F988316\u002Fgoogle-ad-tech-antitrust-remedies-decision",0,{"sections":35},[36,41,46,50,55,60,65,70,75,80,85,90,95,100],{"name":37,"slug":38,"count":39,"latest_published_at":40},"AI","ai",3385,"2026-09-04T22:17:36.000Z",{"name":42,"slug":43,"count":44,"latest_published_at":45},"Security","security",565,"2026-09-05T00:03:08.000Z",{"name":47,"slug":24,"count":48,"latest_published_at":49},"Policy",300,"2026-09-04T22:18:34.000Z",{"name":51,"slug":52,"count":53,"latest_published_at":54},"Deals","deals",179,"2026-06-29T20:02:07.000Z",{"name":56,"slug":57,"count":58,"latest_published_at":59},"Hardware","hardware",152,"2026-09-03T09:26:48.000Z",{"name":61,"slug":62,"count":63,"latest_published_at":64},"Consumer Tech","consumer-tech",97,"2026-09-04T15:29:18.000Z",{"name":66,"slug":67,"count":68,"latest_published_at":69},"Science","science",96,"2026-09-03T22:30:00.000Z",{"name":71,"slug":72,"count":73,"latest_published_at":74},"Software","software",73,"2026-08-18T07:51:50.000Z",{"name":76,"slug":77,"count":78,"latest_published_at":79},"Dev Tools","dev-tools",69,"2026-08-18T04:00:00.000Z",{"name":81,"slug":82,"count":83,"latest_published_at":84},"Startups","startups",54,"2026-09-04T23:36:14.000Z",{"name":86,"slug":87,"count":88,"latest_published_at":89},"Gaming","gaming",41,"2026-07-09T04:00:00.000Z",{"name":91,"slug":92,"count":93,"latest_published_at":94},"General","general",37,"2026-09-04T20:22:41.000Z",{"name":96,"slug":97,"count":98,"latest_published_at":99},"Reviews","reviews",20,"2026-06-24T12:00:01.000Z",{"name":101,"slug":102,"count":103,"latest_published_at":104},"How-To","how-to",6,"2026-06-16T09:00:00.000Z"]