[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-john-ternuss-first-keynote-plays-apples-greatest-hits":10,"sections":35},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":24,"persona_id":22,"persona_name":22,"section":25,"tags":26,"sources":30,"feedback":34,"feedback_at":22,"cost_usd":34,"total_tokens":34},7147,"john-ternuss-first-keynote-plays-apples-greatest-hits","John Ternus's First Keynote Plays Apple's Greatest Hits","Mark Gurman says Apple's new CEO debuted the foldable iPhone Duo and an AI pitch in a keynote that felt almost identical to Tim Cook's.","Apple has a new CEO, and his first big stage moment looked a lot like the old CEO's.\n\nEarlier this month Apple held its annual iPhone event, the first major product launch for John Ternus since he succeeded Tim Cook less than two weeks earlier. Ternus saved the biggest reveal, the iPhone Duo, Apple's first foldable phone, for a one-more-thing moment at the close. He opened instead with a pitch for an intelligent personal hub, Apple's new framing for where AI fits into its products. Bloomberg's Mark Gurman, speaking on the Decoder podcast, said the event itself felt almost interchangeable with a Tim Cook keynote, right down to the callback structure.\n\nGurman's read on what actually changed isn't the stagecraft, it's the decision-making. He describes Cook as collaborative, peppering people with questions before landing on a call, while Ternus states an opinion and defends it, even when others disagree. That matters because Apple's AI story has wobbled since Apple Intelligence launched at WWDC in 2024, which Gurman calls a mishmash, so a leader willing to commit to one pitch is a real shift. The pitch itself is shakier: Gurman notes it landed the same week Meta launched Muse with cloud storage and cloud compute, doing off-device things an iPhone can't, while Apple's hub language echoes Steve Jobs pitching the iMac as a digital hub back in 1998.\n\nTernus can hit the greatest hits note for note. Whether he can write Apple's next song is the thing nobody in that room, including Gurman, actually knows yet.","[\"apple\",\"ai\",\"ceo transition\",\"foldable phones\"]","2026-09-21T14:00:00.000Z","2026-09-21T14:53:23.127Z","2026-09-21T14:53:33.412Z","published",null,[],"https:\u002F\u002Fcdn.xyz.onl\u002Farticle-images\u002Fjohn-ternuss-first-keynote-plays-apples-greatest-hits.webp","ai",[27,25,28,29],"apple","ceo transition","foldable phones",[31],{"name":32,"url":33},"The Verge","https:\u002F\u002Fwww.theverge.com\u002Fpodcast\u002F996874\u002Fapple-john-ternus-tim-cook-mark-gurman-future-ai-siri-iphone",0,{"sections":36},[37,41,46,51,56,61,66,71,76,81,86,91,96,101],{"name":38,"slug":25,"count":39,"latest_published_at":40},"AI",4178,"2026-09-21T14:24:55.000Z",{"name":42,"slug":43,"count":44,"latest_published_at":45},"Security","security",683,"2026-09-21T11:59:49.000Z",{"name":47,"slug":48,"count":49,"latest_published_at":50},"Policy","policy",353,"2026-09-21T13:30:33.000Z",{"name":52,"slug":53,"count":54,"latest_published_at":55},"Deals","deals",185,"2026-09-21T15:13:32.000Z",{"name":57,"slug":58,"count":59,"latest_published_at":60},"Hardware","hardware",161,"2026-09-21T14:30:00.000Z",{"name":62,"slug":63,"count":64,"latest_published_at":65},"Science","science",130,"2026-09-20T13:48:11.000Z",{"name":67,"slug":68,"count":69,"latest_published_at":70},"Consumer Tech","consumer-tech",99,"2026-09-09T17:27:33.000Z",{"name":72,"slug":73,"count":74,"latest_published_at":75},"Dev Tools","dev-tools",78,"2026-09-18T04:00:00.000Z",{"name":77,"slug":78,"count":79,"latest_published_at":80},"Software","software",75,"2026-09-10T20:41:21.000Z",{"name":82,"slug":83,"count":84,"latest_published_at":85},"Startups","startups",56,"2026-09-21T12:00:00.000Z",{"name":87,"slug":88,"count":89,"latest_published_at":90},"Gaming","gaming",43,"2026-09-10T12:18:06.000Z",{"name":92,"slug":93,"count":94,"latest_published_at":95},"General","general",42,"2026-09-18T22:35:10.000Z",{"name":97,"slug":98,"count":99,"latest_published_at":100},"Reviews","reviews",23,"2026-09-21T14:54:38.000Z",{"name":102,"slug":103,"count":104,"latest_published_at":105},"How-To","how-to",6,"2026-06-16T09:00:00.000Z"]