Quitting Amazon Prime still takes a login, a second login, and a confirmation click - about two minutes if you don't get distracted.
In the Amazon app, the path runs through the account icon, then "Account," then "Memberships and subscriptions," then a "Cancel" button. That kicks you into a browser window that makes you log in again, scroll to "Review your options," and click a yellow "Cancel on [date]" button - making sure the box for canceling, not pausing, is checked. On desktop it's a similar hunt: "Accounts & Lists," then "Prime Membership," then "Manage Membership," then "End Membership," then a final yellow confirmation button. Either way, the membership doesn't end immediately - it runs out the current billing cycle first.
The timing here isn't neutral. Amazon's Prime Big Deal Days lands October 6 and 7, and most of the discounts are walled off to Prime members only. A cancellation guide landing just days before that event is effectively a reminder of what you'd be giving up, not just a how-to. The extra login step partway through cancellation doesn't block you, but it does buy Amazon one more screen to make you reconsider.
None of this is unusual for subscription cancellation flows - multi-step confirmation is the industry norm, not an Amazon invention. But the sequencing, landing right before a marquee sales event, is a reminder that "easy to cancel" and "frictionless to cancel" aren't the same promise.