Amazon just cut $150 off a 65-inch Hisense smart TV, and it's now selling for the lowest price the set has ever hit.
The Hisense 65-inch E6SR Hi-QLED 4K UHD Smart TV is $399.99 at Amazon, down from its usual $549.99. Amazon lists it as a 30-day low, while the price-tracking tool CamelCamelCamel calls it the best price ever recorded for the model. The set combines 4K resolution with Hisense's Hi-QLED backlighting and Dolby Vision for picture quality, plus DTS Virtual:X for sound and Roku's smart-TV platform for streaming. The discount is part of a wider round of TV price cuts Amazon is rolling out ahead of its October Prime Day sale.
A 65-inch set with QLED-level color and Dolby Vision for under $400 is a real deal, not marketing spin dressed up as one. Hisense built its reputation by undercutting bigger TV brands on price while matching their headline features, and discounts like this are how it competes for attention before Prime Day proper arrives.
Amazon's actual Prime Day event in October could still beat this price, but camelcamelcamel's tracking says this is already the cheapest this TV has ever sold for. There's little reason to wait and see if it drops further.