KPMG published a major report on artificial intelligence. GPTZero says it was full of fake citations.
GPTZero's findings identified fabricated, AI-generated references throughout the KPMG document on AI. This marks the second time the detection firm has published a report exposing a major document stuffed with hallucinated citations, suggesting the problem is neither rare nor limited to obscure publishers. KPMG is a Big Four consulting firm, the kind of organization governments, regulators, and enterprises pay for authoritative research on technology trends.
The irony is hard to overlook: a report meant to inform readers about AI ended up demonstrating AI's most notorious flaw. If major consulting firms are skipping basic fact-checks on research they publish under their own name, that is a quality-control question for the buyers of their advice.
GPTZero publishing a second such finding in quick succession implies either that the detection tool is getting sharper or that passing AI output off as researched analysis is more common than anyone is admitting.