Policy/ google · android · antitrust · app stores

Google to Host Rival App Stores on Play Starting Next Week

A court-ordered remedy, triggered by Epic's 2020 Fortnite dispute, forces Google to distribute competing app stores through Google Play.

Google will begin distributing third-party app stores through Google Play next week — not because it wants to, but because a federal judge said so.

The settlement between Google and Epic Games is being withdrawn, which activates the remedies Judge James Donato set after finding Google liable for anti-competitive conduct in its management of Android app distribution. Those remedies include reduced fees, mirroring of Google Play apps in rival stores, and — the headline item — placement of competing app stores directly inside Google Play. The case traces back to 2020, when Epic added a direct payment option to the mobile version of Fortnite, bypassing the 30 percent cut Google and Apple each collected on in-app purchases like V-Bucks bundles. Both platforms pulled Fortnite; both faced antitrust suits.

Apple walked away from its Epic case largely unscathed. Google did not, in part because Android's theoretical openness made its anti-competitive behavior harder to defend — the evidence showed Google had actively pressured device makers against pre-loading or promoting rival stores, then tried to conceal it. That gap between Android's open-source reputation and Google's behind-the-scenes conduct was damaging in court.

Google now faces what Apple has so far avoided: a structural change to how apps reach Android users. Whether any rival store can build a real audience through a Google-mandated listing is a different question — being present on the shelf and actually getting picked up are not the same thing.

TR

The Revision

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