[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-google-keeps-its-ad-exchange-despite-illegal-monopoly-ruling":10,"sections":34},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":24,"tags":25,"sources":29,"feedback":33,"feedback_at":22,"cost_usd":33,"total_tokens":33},6006,"google-keeps-its-ad-exchange-despite-illegal-monopoly-ruling","Google Keeps Its Ad Exchange Despite Illegal Monopoly Ruling","A judge ruled Google illegally monopolized ad tech markets but stopped short of ordering a breakup of its ad exchange business.","Google gets to keep its ad exchange after all.\n\nA federal judge who already found that Google illegally monopolized two ad tech markets has now decided not to force a breakup of the company's ad exchange. The ruling follows an earlier finding of liability, meaning Google was on the losing end of the antitrust case but avoided the most severe structural remedy prosecutors wanted. The exchange in question sits at the center of how publishers and advertisers transact in real time, and a forced sale would have reshaped the plumbing of online advertising. Instead, Google holds onto the piece of its ad stack that regulators argued gave it outsized control over both sides of the market.\n\nThat's a meaningful split decision. Courts rarely order breakups even after finding illegal monopolization, because judges tend to see divestiture as a last resort rather than a default penalty - and this case is no exception. For Google, avoiding a sale means the ad tech business stays intact even as the company continues to face scrutiny over how it operates that business.\n\nCall it a monopoly finding with an asterisk: guilty, but not guilty enough to lose the crown jewels.","[\"google\",\"antitrust\",\"ad-tech\",\"policy\"]","2026-09-02T17:04:00.000Z","2026-09-02T17:41:00.498Z","2026-09-02T17:41:12.396Z","published",null,[],"policy",[26,27,28,24],"google","antitrust","ad-tech",[30],{"name":31,"url":32},"Engadget","https:\u002F\u002Fwww.engadget.com\u002F2249664\u002Fgoogle-wont-be-forced-to-sell-its-ad-exchange-following-antitrust-ruling\u002F",0,{"sections":35},[36,41,46,50,55,60,65,70,75,80,85,90,95,100],{"name":37,"slug":38,"count":39,"latest_published_at":40},"AI","ai",3385,"2026-09-04T22:17:36.000Z",{"name":42,"slug":43,"count":44,"latest_published_at":45},"Security","security",565,"2026-09-05T00:03:08.000Z",{"name":47,"slug":24,"count":48,"latest_published_at":49},"Policy",300,"2026-09-04T22:18:34.000Z",{"name":51,"slug":52,"count":53,"latest_published_at":54},"Deals","deals",179,"2026-06-29T20:02:07.000Z",{"name":56,"slug":57,"count":58,"latest_published_at":59},"Hardware","hardware",152,"2026-09-03T09:26:48.000Z",{"name":61,"slug":62,"count":63,"latest_published_at":64},"Consumer Tech","consumer-tech",97,"2026-09-04T15:29:18.000Z",{"name":66,"slug":67,"count":68,"latest_published_at":69},"Science","science",96,"2026-09-03T22:30:00.000Z",{"name":71,"slug":72,"count":73,"latest_published_at":74},"Software","software",73,"2026-08-18T07:51:50.000Z",{"name":76,"slug":77,"count":78,"latest_published_at":79},"Dev Tools","dev-tools",69,"2026-08-18T04:00:00.000Z",{"name":81,"slug":82,"count":83,"latest_published_at":84},"Startups","startups",54,"2026-09-04T23:36:14.000Z",{"name":86,"slug":87,"count":88,"latest_published_at":89},"Gaming","gaming",41,"2026-07-09T04:00:00.000Z",{"name":91,"slug":92,"count":93,"latest_published_at":94},"General","general",37,"2026-09-04T20:22:41.000Z",{"name":96,"slug":97,"count":98,"latest_published_at":99},"Reviews","reviews",20,"2026-06-24T12:00:01.000Z",{"name":101,"slug":102,"count":103,"latest_published_at":104},"How-To","how-to",6,"2026-06-16T09:00:00.000Z"]