Prime Big Deal Days launched today, Oct. 6, and fitness tracker discounts are already live on Amazon.
Amazon kicked off its two-day Prime Big Deal Days sale on Oct. 6, running through Oct. 7, with discounts on wearables from Garmin, Fitbit, Samsung, and Apple. The Garmin vivoactive 5 dropped to $181.97 from $299.99, the Fitbit Sense 2 sits at $199.95, and the budget Fitbit Charge 6 is down to $131.56. Samsung's Galaxy Watch 7 fell to $159, more than $90 off, and the rugged Garmin fenix 7X Pro is $674, a $325.99 cut. Even the Apple Watch Ultra 3 got a rare discount, down $199.03 to $699.97.
Apple Watch markdowns are unusual outside holiday sales, so one showing up on the first day of a Prime event signals Amazon is pushing harder on premium wearables to pull buyers in early. The range of brands and price points, from a $131 budget Fitbit to a $674 Garmin built for ultramarathons, also shows this sale is less about one hero deal and more about covering every tier of shopper.
None of that means every price here beats what you'd find in a typical month, so it's worth checking a price-history tool before buying rather than trusting the sale badge alone.