The FTC has sued Hims & Hers, accusing the telehealth company of quietly funneling patients' health data to Meta and Snap.
The Federal Trade Commission has filed suit against Hims & Hers, the telehealth company that prescribes treatments for sexual wellness and mental health conditions. The agency alleges the company used web trackers embedded on its site to pass customer data along to advertising platforms Meta and Snap. That data reportedly touched on sensitive categories, including details connected to mental health and sexual wellness prescriptions. Hims & Hers built its brand on discreet, judgment-free healthcare, which makes the allegations particularly awkward for the company.
Health data feels different from browsing history or purchase habits, because it can follow someone into insurance decisions, custody disputes, or plain old stigma. Meta and Snap keep showing up in cases like this because their ad tools are baked into so many sites by default, often without the site operator fully reckoning with what those trackers grab. If the allegations hold up, this becomes less a story about one company's carelessness and more about how casually the ad-tech plumbing under nearly every website handles information people assume is private.
A company that sells itself on privacy and discretion just got accused of doing the opposite - which is either a data hygiene failure or a business model problem, depending on how charitable you're feeling.