Amazon's early Prime Day discounts are live, and a handful are priced below $25.
Amazon started cutting prices on June 23, the first day of Prime Day, with deals spanning earbuds, smart home gadgets, streaming hardware, and a water bottle. The Soundcore P30i earbuds dropped from $49.99 to $24.99 — a 50 percent cut — and the Amazon Fire TV Stick 4K Plus hit the same $24.99 price point, also down from $49.99. Smaller discounts apply to the Govee LED Smart Light Bulbs two-pack ($19.99, down $6), the Lego Botanicals Mini Orchid ($23.95, down $6.04), and the Owala FreeSip 24-ounce water bottle ($23.99, down $6). Shopping now, rather than waiting for later in the sale, can help avoid shipping delays as order volume climbs.
The two biggest cuts — both exactly $25 off — land on Amazon's own Fire TV hardware and a popular budget earbud. That's a familiar Prime Day pattern: Amazon uses its own devices as loss leaders while select third-party goods get modest trims. The $6 discounts on the Govee bulbs and Owala bottle are real, but modest enough that price-history tools like CamelCamelCamel are worth a quick check before buying.
Prime Day has grown into a two-day sale that rivals Black Friday by volume, which means the "early deal" window is increasingly a marketing construct — but on items with verified price drops, there's little reason to wait.