Amazon has cut the Fire TV Stick 4K Select to $21.99, down from its $49.99 list price. That is a 56% discount, and it arrives ahead of Black Friday.
The $28 drop applies to the 2026 model. The stick plays 4K Ultra HD video with HDR10+ (a format that adjusts brightness scene by scene), and it has a redesigned body and Alexa+ recommendations. Setup is the usual routine: plug it into an HDMI port, join WiFi, done. The included Alexa remote can switch a TV on and off and control its volume.
The pitch is app access. The stick carries Netflix, Prime Video, Disney+, and YouTube, among other major services. It also supports Xbox Cloud Gaming, which streams compatible Game Pass titles to the TV with no console required. That last feature has a cost the sale price does not cover, since a Game Pass subscription is still necessary.
The practical question is who needs this. Many newer TVs already ship with those same apps, so a stick makes the most sense for a set with dated or sluggish built-in software. For that buyer, $21.99 is a small outlay. Because Amazon makes both the hardware and one of the services it opens, the company has its own reasons to price the stick low.
No end date was given, and nothing indicates whether Black Friday itself will bring a lower price. A buyer who needs the stick now loses little by taking $21.99. One who can wait is betting on a cut deeper than 56%.