A startup founded by veterans of Apple and Audi is selling a $25,000 electric buggy it calls the Amble One — and positioning it squarely at high-end resorts.
The Amble One is street-legal and draws its aesthetic from the moon buggy form factor: open-sided, compact, and built more for slow scenic movement than highway commuting. The founders bring credible industrial design pedigree — Apple and Audi alumni know something about fit, finish, and premium pricing. At $25,000, the vehicle is aimed at properties that already spend freely on amenities, not the consumer EV market. A car is also in development, suggesting the buggy is more proof-of-concept and brand-builder than the company's endgame.
The resort and hospitality fleet market is a real but narrow niche — golf carts have dominated it for decades, and electrifying them is well underway with far cheaper options. What Amble is betting on is that luxury properties will pay a design premium, the same logic that sells $8,000 sun loungers. Whether resorts agree is a different question.
It is worth noting that "Apple and Audi alumni" is doing a lot of marketing work in this story — the actual details of the vehicle's range, charging, and performance specs remain thin, which is exactly the kind of gap that tends to matter once a product leaves the mood-board stage.