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DJI Sues Insta360 for Copying the Camera It Cannot Sell in the US

DJI filed two patent suits against Insta360's Luna series on the same day the Luna Ultra went on sale, targeting a market gap DJI itself cannot fill.

DJI Sues Insta360 for Copying the Camera It Cannot Sell in the US

DJI filed two patent lawsuits against Insta360 the day Insta360's new Luna Ultra gimbal camera went on sale in the US.

The suits allege six patent violations in total. The first claims two design patent violations, arguing the Luna line copies the form factor of DJI's Osmo Pocket 3. The second alleges four utility patent violations covering the gimbal mechanism, subject tracking, and camera operation. DJI is seeking a permanent injunction that would force Insta360 to pull the entire Luna series from US shelves, along with monetary damages. Insta360 countersued within days, asserting five infringement claims of its own — covering gimbal stabilization, directional control, smooth stabilization, telemetry overlay, and panoramic video stabilization — and named multiple DJI product lines as the offending hardware.

The timing is not subtle. The US government has classified DJI as a "Chinese military company," which bars it from selling several products stateside, including the Osmo Pocket 4 Pro, its direct answer to the Luna Ultra. With that product unable to ship in the US, patent litigation is the only competitive lever DJI has left — and Insta360 is capturing a market DJI built but can no longer serve.

This is also not the first legal move DJI has made against Insta360 this year. In March, DJI sued in China, alleging that six drone-related patents were developed by ex-DJI employees within a year of leaving, which under Chinese patent law could transfer ownership of those patents back to DJI.

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