The DJI Neo drone just dropped to $139 at Amazon, its cheapest price ever.
Amazon cut the price from $199 to $139, a $60 discount, as part of its October Prime Day event. The Neo is DJI's lightest drone, weighing just 135 grams, light enough to skip the FAA registration and Remote ID requirements that apply to heavier models. It shoots 4K video, fits in a backpack or a pocket, and is pitched at first-time flyers who want aerial footage without the setup hassle. The deal landed the same day Amazon also dropped the DJI Mini 3 to a record low, suggesting DJI discounts are front-loaded ahead of the sale's official start.
The real story here isn't the dollar amount, it's the category. Sub-250-gram drones like the Neo are becoming the default entry point for casual aerial video, because they dodge the registration paperwork that scares off beginners. At $139, DJI's cheapest drone now undercuts plenty of phone-mounted gimbal rigs while doing considerably more.
Still, "record low" is doing a lot of marketing work here. It's a real price cut, but it's also exactly the kind of framing retailers lean on to make Prime Day feel more urgent than it is.