[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-disney-teams-with-adobe-on-custom-generative-ai-models":10,"sections":52},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":38,"tags":39,"sources":44,"feedback":51,"feedback_at":22,"cost_usd":51,"total_tokens":51},12632,"disney-teams-with-adobe-on-custom-generative-ai-models","Disney Teams With Adobe on Custom Generative AI Models","Disney will work with Adobe on proprietary models tailored to its properties, with early access to new tools for its parks, cruise line and ESPN content.","Disney has signed a multiyear deal with Adobe to build its own generative AI models, the kind of software that produces images or video from a text prompt, for use in Disney's production pipeline.\n\nThe partnership was announced at Adobe's MAX conference. The two companies describe the models as \"artist-led\" and proprietary, meaning they belong to Disney rather than being a shared public tool. Adobe will give Disney early access to its latest technologies, and the work is meant to reach well beyond film: theme parks, the cruise line and ESPN content are all named. Through Adobe Firefly Foundry, Disney will work directly with Adobe on models tailored to Disney's properties. The two will also explore \"emerging technologies, including responsibly developed AI,\" according to Adobe's press release.\n\nThe notable choice here is custom over off-the-shelf. A general-purpose image generator knows nothing special about Disney's characters, house style or rules about how they can appear. A model built around a single company's catalog can, in principle, be steered toward that material and kept inside it. That is a different proposition from handing artists a public tool and hoping the output stays on-brand.\n\nThe announcement, which comes from the companies' own marketing language, leaves the hard questions open. It does not say what the models will be trained on, how much the deal is worth, or what \"artist-led\" means when the work gets done. Those details will decide whether this is a studio-controlled assistant for its own artists or a way to produce more content with fewer of them.","[\"disney\",\"adobe\",\"generative-ai\",\"firefly\"]","2026-11-09T15:38:56.000Z","2026-11-09T17:00:08.670Z","2026-11-09T17:00:09.102Z","published",null,[24,30,34],{"id":25,"reviewer":26,"round":27,"reason":28,"status":29},"editor-r1","editor",1,"Remove the unsupported 'November 9' date (the source only says 'today', and Adobe MAX 2025 was in late October), and rewrite 'The source gives no dollar figure' so it reads as reporting rather than a note about the source, while keeping claims like 'tools its artists likely already use' clearly framed as inference.","resolved",{"id":31,"reviewer":26,"round":32,"reason":33,"status":29},"editor-r2",2,"Remove the invented figure \"a few thousand protected characters\", which appears nowhere in the source, and cut or clearly hedge the claim that early access shows Disney wants a say in where AI assistance ends and replacement begins, since nothing in the source supports it.",{"id":35,"reviewer":26,"round":36,"reason":37,"status":29},"editor-r3",3,"The draft drops the invented 'few thousand protected characters' figure and the unsupported claim about Disney wanting a say in AI assistance, but it now states the announcement date as 'November 9', which the source never gives (it says only 'today' at Adobe MAX) and which appears wrong, so remove or verify that date, and also cut the editing-note phrasing 'as quoted'.","ai",[40,41,42,43],"disney","adobe","generative-ai","firefly",[45,48],{"name":46,"url":47},"The Verge","https:\u002F\u002Fwww.theverge.com\u002Ftech\u002F1029773\u002Fdisney-adobe-generative-ai-partnership",{"name":49,"url":50},"The Next Web","https:\u002F\u002Fthenextweb.com\u002Fnews\u002Fadobe-disney-ai-alliance-firefly-foundry",0,{"sections":53},[54,58,63,68,73,78,83,88,93,98,103,108,113,118],{"name":55,"slug":38,"count":56,"latest_published_at":57},"AI",7144,"2026-11-12T13:27:45.000Z",{"name":59,"slug":60,"count":61,"latest_published_at":62},"Security","security",1128,"2026-11-11T18:05:00.000Z",{"name":64,"slug":65,"count":66,"latest_published_at":67},"Deals","deals",642,"2026-11-12T14:00:00.000Z",{"name":69,"slug":70,"count":71,"latest_published_at":72},"Policy","policy",619,"2026-11-12T12:53:36.000Z",{"name":74,"slug":75,"count":76,"latest_published_at":77},"Consumer Tech","consumer-tech",364,"2026-11-12T11:12:32.000Z",{"name":79,"slug":80,"count":81,"latest_published_at":82},"Hardware","hardware",336,"2026-11-12T11:24:43.000Z",{"name":84,"slug":85,"count":86,"latest_published_at":87},"Science","science",230,"2026-11-12T10:00:00.000Z",{"name":89,"slug":90,"count":91,"latest_published_at":92},"Software","software",168,"2026-11-11T17:36:49.000Z",{"name":94,"slug":95,"count":96,"latest_published_at":97},"Startups","startups",159,"2026-11-11T12:30:00.000Z",{"name":99,"slug":100,"count":101,"latest_published_at":102},"Dev Tools","dev-tools",127,"2026-11-11T19:00:44.000Z",{"name":104,"slug":105,"count":106,"latest_published_at":107},"General","general",118,"2026-11-11T16:49:42.000Z",{"name":109,"slug":110,"count":111,"latest_published_at":112},"Gaming","gaming",107,"2026-11-12T10:09:03.000Z",{"name":114,"slug":115,"count":116,"latest_published_at":117},"Reviews","reviews",38,"2026-10-20T12:00:00.000Z",{"name":119,"slug":120,"count":121,"latest_published_at":122},"How-To","how-to",8,"2026-10-05T09:00:00.000Z"]