- Congress revived a key antitrust proposal on June 10.
The American Innovation and Choice Online Act (AICOA) was reintroduced by Sens. Amy Klobuchar and Chuck Grassley. The bipartisan bill aims to stop the largest online platforms from favoring their own products and services, a practice known as self‑preferencing. It targets companies that run app stores and other marketplaces, and would bar them from giving their own offerings preferential treatment.
If enacted, the law could force firms like Apple to separate their storefronts from their own apps, potentially opening the door for rival services to compete on equal footing. The move revives the most serious regulatory threat these companies have faced in years.
For now the bill is back on the docket, but it faces an uncertain path through a closely divided Senate.