[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-chatgpt-sends-95-of-ai-chatbot-referral-traffic-report-finds":10,"sections":35},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":24,"tags":25,"sources":30,"feedback":34,"feedback_at":22,"cost_usd":34,"total_tokens":34},7676,"chatgpt-sends-95-of-ai-chatbot-referral-traffic-report-finds","ChatGPT Sends 95% of AI Chatbot Referral Traffic, Report Finds","BrightEdge data shows ChatGPT sent 95.1% of AI chatbot referral traffic in August, dwarfing Gemini, Perplexity and Claude combined.","ChatGPT is responsible for almost all the traffic AI chatbots send to websites.\n\nAccording to new data from search marketing firm BrightEdge, ChatGPT accounted for 95.1% of AI referral traffic to websites in August, its highest share of the year. Referral traffic from ChatGPT grew 101% between January and August, BrightEdge said. Google's Gemini finished a distant second with just 2.4% of the referral share, followed by Perplexity at 1.1% and Anthropic's Claude at 0.8%.\n\nThe split matters because publishers and SEO teams are scrambling to rewrite their playbooks for an AI-driven web, and this data says that playbook has one main audience. Optimizing for how ChatGPT surfaces and cites content isn't one strategy among several right now - for referral purposes, it's close to the only one that counts.\n\nWorth remembering: referral share measures how often a chatbot sends someone out to click a link, not how many people use it. A model that keeps answers self-contained, like Gemini folded into Google Search, can have huge usage and still barely register here.","[\"chatgpt\",\"ai-chatbots\",\"referral-traffic\",\"brightedge\"]","2026-09-24T19:11:40.000Z","2026-09-24T20:37:58.589Z","2026-09-24T20:38:09.969Z","published",null,[],"ai",[26,27,28,29],"chatgpt","ai-chatbots","referral-traffic","brightedge",[31],{"name":32,"url":33},"The Next Web","https:\u002F\u002Fthenextweb.com\u002Fnews\u002Fchatgpt-ai-referral-traffic-95-percent-brightedge",0,{"sections":36},[37,41,46,51,56,61,66,71,76,81,86,91,96,101],{"name":38,"slug":24,"count":39,"latest_published_at":40},"AI",4440,"2026-09-24T23:24:33.000Z",{"name":42,"slug":43,"count":44,"latest_published_at":45},"Security","security",729,"2026-09-24T19:54:21.000Z",{"name":47,"slug":48,"count":49,"latest_published_at":50},"Policy","policy",385,"2026-09-24T19:07:19.000Z",{"name":52,"slug":53,"count":54,"latest_published_at":55},"Deals","deals",237,"2026-09-24T22:00:00.000Z",{"name":57,"slug":58,"count":59,"latest_published_at":60},"Hardware","hardware",180,"2026-09-24T19:45:41.000Z",{"name":62,"slug":63,"count":64,"latest_published_at":65},"Science","science",138,"2026-09-24T18:24:52.000Z",{"name":67,"slug":68,"count":69,"latest_published_at":70},"Consumer Tech","consumer-tech",128,"2026-09-24T19:24:34.000Z",{"name":72,"slug":73,"count":74,"latest_published_at":75},"Software","software",88,"2026-09-24T23:06:55.000Z",{"name":77,"slug":78,"count":79,"latest_published_at":80},"Dev Tools","dev-tools",79,"2026-09-22T22:21:13.000Z",{"name":82,"slug":83,"count":84,"latest_published_at":85},"Startups","startups",71,"2026-09-24T20:45:00.000Z",{"name":87,"slug":88,"count":89,"latest_published_at":90},"Gaming","gaming",46,"2026-09-24T17:52:29.000Z",{"name":92,"slug":93,"count":94,"latest_published_at":95},"General","general",45,"2026-09-24T22:08:22.000Z",{"name":97,"slug":98,"count":99,"latest_published_at":100},"Reviews","reviews",30,"2026-09-24T20:07:31.000Z",{"name":102,"slug":103,"count":104,"latest_published_at":105},"How-To","how-to",6,"2026-06-16T09:00:00.000Z"]