Bose's Smart Ultra Soundbar is selling for $699 at Amazon — $300 off its usual $999 price and the lowest it has been, according to price-tracking data.
The Smart Ultra runs a 5.1.2-channel setup with nine drivers, two of which fire upward to bounce sound off the ceiling for Dolby Atmos height effects. Bose includes AdaptiQ room calibration, which measures your specific space and adjusts output rather than applying a generic tuning profile. Smart-speaker duties are covered by Amazon Alexa, with Apple AirPlay 2, Google Cast, Spotify Connect, and Bluetooth rounding out the connectivity list. PCMag rated it "outstanding," citing convincing Atmos immersion without requiring satellite speakers.
A $300 discount matters here because premium one-piece soundbars are a crowded category where the gap between good and great narrows fast above $500. At $699, the Smart Ultra undercuts what a comparable Sony or Samsung flagship plus a separate subwoofer would run — and Dolby Atmos from a single bar without extra hardware is a harder trick than most manufacturers admit.
The one honest caveat: bass. Bose says you can add compatible wireless subwoofers later, which is true, but that add-on will push the total cost well past the sticker price. If action movies and bass-heavy music are the priority, budget for that expansion upfront rather than treating it as optional.