Bose's flagship noise-canceling headphones are $70 cheaper than usual, and it's the lowest price trackers have recorded for the second-generation model.
The Bose QuietComfort Ultra (2nd Gen) are listed at $379 on Amazon during Prime Day, down from the usual $449. The hardware is largely unchanged from the first generation — the main visible difference is a glossy metal frame instead of a matte one. What you do get is Bluetooth 5.4 with multipoint pairing, USB-C wired listening that unlocks lossless audio, 30-hour battery life with active noise cancellation on, and the ability to charge and listen simultaneously. The headphones also power on automatically when worn and drop into a low-power mode when set down flat.
The discount matters because the premium headphone market got more competitive this year. Sony's WH-1000XM6 is currently selling at $378 — essentially the same price — which means Bose can no longer coast on its reputation alone. The noise cancellation performs well across planes, buses, and cafes, and the sound skews bass-forward without burying vocals, but the companion app's three-band EQ offers limited room to adjust.
At $379, you're buying refinement over reinvention — solid build, dependable noise cancellation, and a feature set that mostly delivers. Whether that's enough depends on how you feel about Sony being one dollar cheaper for what reviewers are calling a stronger all-around package.