Bose's QuietComfort Ultra Headphones, second generation, are $369 for Prime Day, down from $449.
Amazon's October Prime Day sale knocked $80 off the pair, which price trackers say is the lowest they've gone. The design barely changed from last year, aside from swapping the matte frame for a glossy metal one. They still pack 30-hour battery life with noise cancellation on, Bluetooth 5.4 with multipoint pairing, and a USB-C port that handles lossless audio and charging at the same time. A PCMag review cited in the source credits the noise cancellation for muting airplane rumble, bus engines, and most cafe chatter.
Bose isn't selling new features here, it's selling a lower number. That matters because the source flags Sony's WH-1000XM6 as this year's toughest rival, and Bose didn't touch the hardware to answer it, only the price. The sharper comparison in the sale itself is Sony's older WH-1000XM5, now $198, which undercuts Bose by more than $170 if you don't need the newest noise cancellation.
When the pitch is "$80 off" instead of "here's what's new," the real competition is probably happening on a spreadsheet, not in a lab.