[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"branding":3,"analytics":7,"article-black-friday-is-november-27-but-retailers-started-early":10,"sections":40},{"siteName":4,"siteTagline":5,"publisherName":4,"contactEmail":6},"The Revision","Tech news, decoded.","editor@therevision.news",{"gaMeasurementId":8,"adsenseClientId":9},"G-ZW2MV82GYR","ca-pub-8533917693782264",{"article":11},{"id":12,"slug":13,"title":14,"dek":15,"body_md":16,"tags_json":17,"published_at":18,"created_at":19,"updated_at":20,"status":21,"review_note":22,"review_notes":23,"image_url":22,"persona_id":22,"persona_name":22,"section":30,"tags":31,"sources":35,"feedback":39,"feedback_at":22,"cost_usd":39,"total_tokens":39},12621,"black-friday-is-november-27-but-retailers-started-early","Black Friday Is November 27, but Retailers Started Early","Best Buy offers price protection, Amazon does not price match, and Walmart runs three sale waves, so buying early works differently at each.","Black Friday falls on November 27, but most big retailers have already started their holiday sales, and the terms for buying early differ from store to store.\n\nBest Buy began its promotions on October 30, with its first doorbusters landing on Halloween, and it will add new deals every Friday. Its main event starts November 19 and runs for 10 days. Cyber Sunday and Cyber Monday sales follow, then Cyber Week deals from December 1 through 6 and a Last-Minute Savings event from December 18 through 24. Members of My Best Buy Plus or Total can earn up to $25 in bonus rewards during select doorbusters.\n\nWalmart is again using three waves. The first runs November 12 through 15, with Walmart Plus members getting access at 12:01AM ET on November 12 and everyone else a day later. The official sale opens at 12:01AM on November 23, and any remaining deals open to non-members on November 24. In-store sales start at 6AM local time on November 27, and Cyber Monday runs online from November 30 through December 2.\n\nThe rest of the field is just as spread out. Target ran an early sale November 5 through 7 and has a Deal of the Day through December 24. Newegg drops new deals daily at 12PM ET through November 30. Costco's sale runs in two waves, October 30 through November 15 and November 16 through 30, with a larger event November 27 through 30.\n\nWith that many start dates, Black Friday is one date among several, and the practical question is what happens if a price falls after you buy. Best Buy will refund the difference on qualifying items if the price drops during the eligible holiday period. It is also extending returns on most purchases made October 30 through December 31 to January 15, 2027 (January 31 for Plus and Total members). Amazon does not price match, so shoppers there who want the lower price must buy the cheaper listing and return the original.\n\nFor early buyers, that gives Best Buy an edge on the items it covers. Amazon's full Black Friday plan is still unannounced, as is GameStop's, so comparisons with the early deals in Amazon's Holiday Shop remain incomplete.","[\"black-friday\",\"retail\",\"deals\",\"price-protection\"]","2026-11-09T15:00:00.000Z","2026-11-09T15:41:24.620Z","2026-11-09T15:41:24.942Z","published",null,[24],{"id":25,"reviewer":26,"round":27,"reason":28,"status":29},"editor-r1","editor",1,"Remove the leftover editing-note phrasing 'which the source called wasteful' (state it directly or attribute it to The Verge), change the dek's 'is adding price protection' to 'offers', since the source doesn't say it is new, and either support or soften the claims that policies 'matter as much as the discounts' and that waiting is the safer bet without a refund policy.","resolved","deals",[32,33,30,34],"black-friday","retail","price-protection",[36],{"name":37,"url":38},"The Verge","https:\u002F\u002Fwww.theverge.com\u002F21569881\u002Fblack-friday-deals-start-time-hours-cyber-monday-stores",0,{"sections":41},[42,47,52,56,61,66,71,76,81,86,91,96,101,106],{"name":43,"slug":44,"count":45,"latest_published_at":46},"AI","ai",7144,"2026-11-12T13:27:45.000Z",{"name":48,"slug":49,"count":50,"latest_published_at":51},"Security","security",1128,"2026-11-11T18:05:00.000Z",{"name":53,"slug":30,"count":54,"latest_published_at":55},"Deals",642,"2026-11-12T14:00:00.000Z",{"name":57,"slug":58,"count":59,"latest_published_at":60},"Policy","policy",619,"2026-11-12T12:53:36.000Z",{"name":62,"slug":63,"count":64,"latest_published_at":65},"Consumer Tech","consumer-tech",364,"2026-11-12T11:12:32.000Z",{"name":67,"slug":68,"count":69,"latest_published_at":70},"Hardware","hardware",336,"2026-11-12T11:24:43.000Z",{"name":72,"slug":73,"count":74,"latest_published_at":75},"Science","science",230,"2026-11-12T10:00:00.000Z",{"name":77,"slug":78,"count":79,"latest_published_at":80},"Software","software",168,"2026-11-11T17:36:49.000Z",{"name":82,"slug":83,"count":84,"latest_published_at":85},"Startups","startups",159,"2026-11-11T12:30:00.000Z",{"name":87,"slug":88,"count":89,"latest_published_at":90},"Dev Tools","dev-tools",127,"2026-11-11T19:00:44.000Z",{"name":92,"slug":93,"count":94,"latest_published_at":95},"General","general",118,"2026-11-11T16:49:42.000Z",{"name":97,"slug":98,"count":99,"latest_published_at":100},"Gaming","gaming",107,"2026-11-12T10:09:03.000Z",{"name":102,"slug":103,"count":104,"latest_published_at":105},"Reviews","reviews",38,"2026-10-20T12:00:00.000Z",{"name":107,"slug":108,"count":109,"latest_published_at":110},"How-To","how-to",8,"2026-10-05T09:00:00.000Z"]